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| The new four-year deal promotes the Dubai-based carrier to main shirt sponsor of the club from the 2013/14 season. |
The New Sponsorship deal between Real Madrid and Emirates Worth $160 million
Emirates Airline has agreed a 4-years sponsorship deal with Spanish soccer club Real Madrid, believed to be worth around $160 million.
The new alliance promotes the Dubai-based carrier to main shirt sponsor of the club from the 2o13/14 seas0n. The famous white shirt’s current 1ncumbent is online betting firm Bwin.
Real Madrid announced on their official web site, adding that a ceremony t0 mark the new signing can happen 0n Thursday in the week at the club’s Santiago Bernabeu stadium.
Real Madrid’s president Florentin0 Perez will attend the announcement with sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive of Emirates.
The sponsorship deal will rank together 0f the largest in world soccer and becomes the newest example of Gulf-based corporations snapping up stakes in a number of Europe’s biggest soccer brands.
Emirates is have the shirt sponsor of Premier League team Arsenal, also owning stadium naming rights on the North London side’s ground, while Qatar Airways recently declared a deal to be the shirt sponsor of Madrid’s rival FC Barcelona.
Source : http://gulfbusiness.com/2013/05/emirates-secures-160m-sponsorship-deal-with-real-madrid/#.Uabr69gsLIU
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Sponsorship deal between Real Madrid and Emirates |
Real Madrid C.F. and Emirates will unveil the
new sponsorship deal between the two parties today. The ceremony will
take place in the Director’s Box at the Santiago Bernabeu Stadium at
13:00.
The event will be attended by Florentino Perez, Real Madrid C.F.
President and H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief
Executive of Emirates Airline and Emirates Group.
The New Sponsorship deal between Real Madrid and Emirates Worth $160 million
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